17% of UK girls buy counterfeit magnificence merchandise

17% of British women have bought counterfeit beauty products

17% of women have knowingly bought a counterfeit product online, with beauty, fashion, jewelry and accessories being the most popular items, a new government study found‘S Intellectual Property Office.

It appears that social media also had an impact on this number. Of those who said they bought counterfeit products, 13% of female participants aged 16 to 60 said they were influenced by social media advocacy, while another 3% admit that they are proactive about looking for counterfeit items search by using social media posts and channels to manage their searches, the report found.

Counterfeit beauty cosmetics are the third most widely screened counterfeit products in the UK, with £ 2.2 million worth of counterfeit products seized by police in 2019/2020. For those who admit buying counterfeit products, 20% of knowledgeable shoppers are ordinary shoppers generating half (53%) of the demand.

Meanwhile, of the 17% who knowingly bought a counterfeit product online, 70% were 16 to 33 year olds, and those in this age group are responsible for 77% of the demand for counterfeit products.

The report found that age is a powerful determinant of buying counterfeit products, with younger women five times more likely to buy counterfeit products than older women.

Counterfeit beauty products can be extremely dangerous as counterfeiters rarely use high quality materials and often use toxic chemicals such as cyanide, arsenic, lead and mercury in their goods that can seriously harm users’ health.

In the past, police warned YouTubers not to use “fake” makeup in online tutorials as it could be harmful.

The study was conducted through an anonymous survey of 1,000 British women between the ages of 16 and 60 who use social media at least once a week to examine attitudes towards buying counterfeit goods.

The main aim of the study was to find out whether social media influencers have an impact on female adult intentions to buy counterfeit goods. The influencer market is currently dominated by female influencers promoting counterfeit fashion, accessories, jewelry and beauty products to female consumers.

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In addition: Advertising for cosmetic interventions to under 18-year-olds is to be banned

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