Echelon faucets The Change for international health content material | Infrastructure | Information
The connected fitness brand Echelon selected the production service and the live video provider The Switch to produce and deliver live and on-demand training content in different time zones from their London studio.
Echelon offers a range of connected fitness products – bicycles, rowers, fitness mirrors, and treadmills – and an app experience that enables its members to take part in live and on-demand fitness classes. To bolster the production of courses from its own US studios, Echelon needed a UK-based studio that would expand its ability to create more fitness content for its global membership base around the clock. With several headend studios in London, The Switch was able to create a dedicated full-time fitness suite for Echelon’s trainers to offer classes.
Helen Wilkinson, Echelon Fitness General Manager, commented, “It was vital that we start in a professional London studio with professional quality. The Switch made the process of setting up a London facility hassle-free, handling everything from the design and construction of the studio to production and live streaming logistics. We are incredibly satisfied with the result of the studio and our fitness trainers have already been able to produce incredibly exciting content for our innovative app. We look forward to expanding our range of fitness content and drawing on the experience of The Switch. “
The Switch has reconfigured one of its London studios specifically for Echelon’s needs, adding fitness mirrors, staging, camera equipment, lighting and Echelon branding. This setup provides the fitness trainers with the ideal setting to lead live training classes and record on-demand sessions, assisted by the experienced producers at The Switch in a dedicated control room. Echelon is also testing The Switch’s MIMiC cloud video services platform while recording some live courses.
Nicholas Castaneda, Senior Vice President of Sales at The Switch, said, “It is an exciting opportunity to work with Echelon, one of the fastest growing brands in the connected fitness market, to accelerate its international growth and deliver more content to its members worldwide. With Echelon trying to produce fitness content outside of the US, our London studios seemed like a natural base to offer more classes in more time zones. Our state-of-the-art facility and three-camera setup provide Echelon with all the tools and crew necessary to produce and deliver live and on-demand content to its global fitness-first members. We look forward to continuing to work with Echelon’s UK management and fitness trainers to deliver exceptional live content. “
Switch studios are located in Los Angeles, Burbank, New York and London. Echelon’s fitness trainers use the London studio every morning and evening to film live spinning classes that are accessible to everyone via the Echelon Fit app – for at least 25 classes per week.