Evergreen Membership ropes in Milind Soman for brand new health problem video
NEW DELHI : Evergreen Club, an online community for older adults, has started a fitness challenge trend with actor and fitness enthusiast Milind Soman and his mother Usha Soman. The duo will promote the importance of health and fitness in the elderly through the online community by launching a challenge on social media platforms.
The model actress will encourage younger people to perceive the health and well-being of the seniors in their homes.
Soman said that there is no real age to start a fitness journey and that, for example, his mother is also a fitness enthusiast like him. Soman urged the elderly to be aware of their own physical and mental health. The video shows the duo doing squats and encouraging viewers to learn simple exercises from home.
Evergreen Club as a wellness partner for The Unity Run, where Soman took a solo run from Mumbai to the Statue of Unity at Sardar Sarovar Dam in Kevadia, Gujarat to celebrate the country’s 75th Independence Day this August.
By partnering with The Unity Run, the club aims to encourage older adults to adopt healthier lifestyles and take care of their wellbeing from the comfort of their own home. The website also offers hobby classes, courses and game sessions, etc. for the elderly.
Last month, Evergreen Club raised unknown seed funding from RPG Ventures, the venture capital arm of Indian industrial group RPG Group. The website is a curated initiative from Seniority, an online shopping destination for seniors.
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