Eye space is primary magnificence concern within the age of video calling

As the pandemic spread around the world, video calling has become the new normal as public health precautions required time separated from family, friends and colleagues. Skincare brand StriVectin has commissioned a new study to examine how beauty perceptions and habits have changed after a year of unprecedented change. The survey of 2,000 US adults [1] examined the impact that life in a largely virtual world had on consumer self-perception.

Eyes climb the list of beauty priorities (complaints)

As experts say our telephone and computer video cameras can intensify shadows around the eyes and noseHighlighting imperfections and wrinkles and even making the face look fuller, it is not surprising that 69% of respondents say that the things that bothers them on video calls are not the things that bothers them when they look in the mirror.

Eye problems are one of the most common “video facial” ailments, with 1 in 4 US consumers saying they experience more dark circles under their eyes on video calls. 30% say they actually turned off their camera during a video call because their eyes looked tired on the screen, and 71% say they make an effort to positively emphasize the eye area.

Overall, 37% have stepped up their efforts with serums, eye creams, and devices, while 34% have added products to hide or reduce dark circles. 31% rely on additional definition provided by color cosmetics and 44% specifically researched how to look better on video calls, while 33% even considered cosmetic procedures after constantly seeing each other on video calls. 51% say their monthly skin care / grooming / self care spending has increased since the pandemic began. And 52%, more than half, say the increase in spend was due to greater concerns about their appearance from frequent video calls.

The reveal comes as no complete surprise to StriVectin’s R&D and marketing teams. The brand posted double-digit sales growth with its eye care products last year.

“Since the eyes were the main element of our appearance that was visible to the outside world over the past year, it is natural that they have become our central facial feature,” said Alison Yeh, chief marketing officer at StriVectin.

Hair and eyelash brushes are best pre-zoom buddies

Finally, after a year of virtual meetings, 67% of US consumers surveyed say they finally figured out how to make sure they look their best on video calls.

Almost half (46%) say their number one is at the last minute before the Zoom beauty touch up … brush your hair. And about a quarter (23%) say mascara is your beauty saver before Zoom (the first choice).

When asked what they added to their beauty routine, the most common response from respondents was that they step up their skin care routine with a greater focus on areas of concern.

The good news is that 56% say that after a year of videoconferencing, they are now more comfortable seeing themselves in front of the camera. Perhaps that is why more and more people are saying that they would prefer a virtual call to a face-to-face meeting even after the pandemic

(47% to 44%).

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